Why we are different
Rockar’s founder, Simon Dixon built the UK’s 3rd largest car retailer over a 20 year period. After the sale of Dixon Motors PLC to RBS in 2004, Simon started to experience the car buying process from the customer’s side of the fence. He felt frustrated with the customer experience offered by the industry. This inspired him to create a concept that would become a car buying game-changer: Rockar.com. Rockar opened its first store at Bluewater shopping centre with Hyundai in November 2014, with a second store opening in Westfield Stratford City shopping centre in December 2015. Rockar opened its third store in October 2016, the Jaguar Land Rover store based at the Street, Westfield Stratford City. The stores offer both retail convenience and a relaxed and refreshing customer experience.